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Sleep Doctor & Candles2go Campbelltown have been nominated as finalists for the Australian & Local Business awards.
ABOUT THE LOCAL BUSINESS AWARDS
The Local Business Awards acknowledge outstanding local businesses and their people who go above and beyond – providing an expectation customer service experience.
During the past 30 year, the Local Business Awards Trophy has become a powerful symbol that local businesses aspire to. Sleepdoctor and Candles2go love to support the local community and have been recognised with so many wonderful awards over the years in business showcasing the dedication to the customers, the staff and the local community.
Thank you to all our amazing customers for all their support over our 30+ year history.We love you all. Candles2go & Sleepdoctor Campbelltown - John, Hilary, Stef & Ben.
Sleep Doctor & Candles2go Campbelltown Business History
A need was identified in the Campbelltown area, due to the population growth and expanding home estates. The store creates an inviting atmosphere and is an enjoyable place to work. We also required ample and convenient parking including disabled parking for our customers.
We want to target specialised delicate areas of the overweight and disabled as traditionally, these market segments have been under catered for and these customers require a high level of service and experienced sales people.After much ground work visiting a lot of similar retailers, we made the decision to combine two of the best businesses in one location and meet the high customer service we wanted to offer and provide a point of difference to our competitors.
We also needed to offer products that conform to the highest standards and accommodate the sleeping needs and budget requirements of every customer. Therapeutic Goods Administration approved adjustable beds have become a mainstay of Sleep Doctor Campbelltown. Ensuring customers have access to the highest quality medical and luxury variants of adjustable beds is an ongoing priority.
The total range increased in 2015 to ten beds and twelve mattresses which gave customers the flexibility to customise their bed to suit their sleeping habits and medical needs. In 2018, the range grew to over thirty beds, over 30 mattresses and in most sizes. Now, with thousands of combinations, Sleep Doctor Campbelltown has become one of the largest NDIS Approved Adjustable Bed Stores in the country.
Online Store
Over the past 10 years, we have developed a strong reliance on online marketing and sales. This is a delicate balance between being aggressive in pricing versus offering high quality products and service to maximise margins.
We now attribute 78% of our turnover to online advertising including our website, and have found that there are no more direct channels that people take to purchase. Our customers in particular tend to find their own pathway having frequented facebook, Instagram, our website, direct marketing and our store.
SleepDoctor customers as a majority purchase instore, with in-store testing still being a major consideration in the buying process for beds and mattresses. For candles and body care products, a vast majority purchase online with our free delivery over $50 attracting most customers to purchase.
Once again we thank you for your ongoing support over the years. Please feel free to come in and see some of our exciting new products on show..